Very clever, its design combines the power of a flat iron with the gentle styling of a brush, making straightening your hair as easy as brushing it. Designed with ceramic-coated bristles, it lifts hair at the root to deliver gentle heat around every strand and leave you with a sleek, styled appearance. So fast, so easy. So simple! It won’t dry or damage your hair in the way harsh ‘ironing’ techniques can do. And there’s no need for moisturisers or chemicals either. All you do is set the temperature on the LCD display to suit your hair type and brush away. With an auto shut-off safety feature and 1.8m power cable, it’s ideal for home and office use as well as on holidays and when travelling. In fact, whenever and wherever you use it, hair straightening has never been more straightforward.